Netflix revealed some insights around Squid Game that we can all learn from on how they make data-driven decisions with robust viewership data. So how can you be like Netflix and use viewership and engagement data to deliver amazing content experiences?
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Conviva Blog
Business Benefits Enabled by Conviva
In a previous blog, we explained the cost savings that organizations experience with Conviva, according to the Forrester: Cost Savings and Business Benefits Enabled by Conviva report and now we’ll focus on the business benefits that were uncovered.
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Case Study: Doubtnut Aces EduTech Video with Conviva
Doubtnut teamed up with Conviva to illuminate blind spots and safeguard students’ offline video learning. Doubtnut implemented Conviva Experience Insights for real-time quality of experience (QoE) monitoring and Viewer Insights to granularly slice and dice learning assets and troubleshoot problematic clips.
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The Future of Audience and Identity in Streaming Advertising
While technically complex, the popularity of streaming presents a great opportunity to rethink advertising, specifically audience and identity, by focusing on accuracy, interoperability, and experience.
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Cost Savings with Conviva
Companies that use Conviva to deliver better video experiences also realized reduced capital expenses, reduced CDN costs, reduced call center operation costs, and reduced cost of reporting among business units.
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Case Study: Co-viewing
Every publisher wants to monetize viewers across all their platforms, including streaming, in a clear, consistent way. For this reason, good exposure data to feed into a co-viewing algorithm is important to the publisher so that they can sell against the full set of viewers that they reach.
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Case Study: National Broadcaster
The publisher was looking to increase their reach and presence globally by expanding offerings for both live and VOD content. In order to do this, they needed to better understand their global streaming business, including content delivery and consumption, requiring visibility into a comprehensive set of metrics to improve their infrastructure.
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How Publishers can Lead the Measurement Revolution
As the internet comes of age and people are increasingly flocking to streaming where brands can have direct relationships with consumers, content providers are in a unique position to lead the measurement revolution.
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