Conviva’s State of the Streaming TV Industry Q1 2019

Conviva is the real-time decisioning platform for optimized streaming entertainment. Conviva’s Q1 2019 State of the Streaming TV Industry report findings show that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is increasingly important as streaming TV providers look to increase viewer retention and monetization. In addition, social media plays an increasingly important role for promotion and monetization, and as a distribution platform in its own right.