This third iteration of the annual Conviva Instagram Stories Benchmark Report tracks the evolution of consumption for Instagram Stories through the lens of industry verticals and sub-categories.

Instagram Stories is one of the most popular social platforms in use by brands today. More than half of Instagram’s one billion plus users are consuming Stories daily, according to Instagram. This third iteration of the annual Conviva Instagram Stories Benchmark Report tracks the evolution of consumption for Instagram Stories through the lens of industry verticals and sub-categories.

This 2020 report includes analysis of over 920 top Instagram accounts, over 28,700 stories, and over 165,000 individual frames to determine the latest publishing and user engagement trends across four industry verticals:

- Sports
- Media
- Entertainment
- Brands

This report also provides social media marketers with data-backed, creative recommendations on how improve the results of Instagram Stories campaigns.