Streaming is rising to new heights globally. Publishers need to be ready for increased device fragmentation and rising consumer quality expectations, along with taking new approaches to address an ad-supported
Dive into the new State of Streaming Report which analyzes the second quarter of 2022. Get a closer look at trends in streaming viewership, device segments, ads and much more.
Sneak Peek of Key
Streaming growth continues
Global streaming viewing time was up 14%. Asia and LATAM charted the largest growth at 90% and 70%, respectively. Even North America, the most mature streaming marketing in the world, increased viewing by 5%, a percentage identical to the first quarter of 2022.
Big screens remain the streaming device of choice
Android TVs are a top-five device in five of the six major streaming TV markets and saw an 81.9% increase in viewing hours year over year. No other big screen device increased its share of viewing by more than Android TV, with a 2.8% increase. Android TV CTVs have enabled the smaller OEMs to compete more effectively against Samsung and LG.
Android phones rival iPhone viewing
There is less than 3% difference in share of total viewing hours on mobile devices between iPhone and Android phones globally. While iPhone still leads, Android phone increased their viewing hours at a much faster rate 24.9% (Android) vs 15.9% (iPhone) year over year.