State of Streaming

Report

Conviva’s State of Streaming Q1 2021: Asia

In this report, we share details on streaming data from the first quarter of 2021 across all Asia. While many trends continued in Q1 of 2021, new directions appeared, including how Android TV dominated big screen viewing and on demand superseded live streaming for the first time ever in Asia.
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Research

Conviva’s March Madness 2021 Recap – Round 1

The Big Dance is a big celebration that keeps audiences glued to their screens and social media—because anything can happen. On the heels of a disappointing 2020 when the tournament didn’t even happen, viewers made this year’s March Madness the most streamed ever and the opening round alone set new records.
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Report

Conviva’s State of Streaming Q4 2020: Europe

Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 1.8 trillion real-time events per day via 3.3 billion applications streaming on devices in 180 countries. In this report, we will share details of the status of the industry in the transition to streaming across Europe.
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Research

Conviva’s Super Bowl LV Recap

The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media. 
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Research

Conviva’s Super Bowl Preview – The Commercials

Super Bowl commercials—​the pinnacle of media production and brand creativity.​ The only avenue left in the world where you can reach 100 million people in real time, all at once. But the exposure comes at a price—5.5 million dollars for 30 seconds.
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