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Ten examples of brands already CRUSHING IT on IGTV with Vertical Video

IGTV has only been out for a week but that hasn’t stopped brands from jumping in head first. Through this first few days we have already tracked millions of views from brands from all industries. In this article we’ve complied…

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How to Measure the Performance of Your Videos on IGTV

It has been over three years since Instagram TV was launched in June 2018, and in that time, it has morphed considerably. IGTV was Instagram’s answer to YouTube, and it sets it apart from other social media platforms. It is…

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8 Tips for Producing Amazing Vertical Video Content

There are more than a billion people right now who use Instagram. That means there are more than ONE BILLION HUMANS WHO KNOW THAT VERTICAL VIDEO EXISTS! Now, episodic vertical video is mainstream. With the release of Instagram’s IGTV, it’s…

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Audience Parting. Because Day Parting Is So 1996.

This post was originally published on TVREV. Visit TVREV.com for more original articles on the explosive growth in the TV space. For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling…

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How advertisers are using branded content to reach NBA fans during the playoffs

Playoff season is in full swing and it’s the perfect opportunity for brands to capitalize on the increased excitement around basketball. With NBA viewership on the rise, and NBA social numbers outpacing that of other professional leagues, as Spring turns to…

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H1Z1 Pro eSports league debuts in Vegas on Facebook Live with Delmondo as official measurement partner

H1Z1 kicks off era of battle royale esports events with Las Vegas tournament The H1Z1 Pro League will see its first professional battle royale esports league tournament starting on April 21 at a new venue in Las Vegas. Facebook will…

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Sports Business Radio Interviews Delmondo CEO Nick Cicero

Nick Cicero (@NickCicero), Founder & CEO of Delmondo (@Delmondo) joins Sports Business Radio to discuss how his company is assisting clients like NASCAR & the Miami Dolphins with providing analytics around their social media and ultimately helping their clients monetize…

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A Brand Safety Analysis of Top YouTube Influencer Channels

Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a “brand-suitable” environment. And with 2017 was the first time that digital ad spending collectively…

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